In the age of social networking, dynamic web interactions, and transparent business practices credit unions have one thing that can lift them above the rest. Something that should be just as dynamic as the credit union's interaction with its members, and just as important.
What is it?
It's board of directors.
The purpose of the board of directors is to represent the membership's interests. The board is (ideally) made up of people from within the credit union's membership, voted in by the membership, and that represent that membership's needs and wants.
Unfortunately, many credit unions have let the importance of a representative board of directors slide into apathy.
Today, board leadership and its role in the operation of a credit union need to be more apparent and clear to our membership than ever before. Members need to know who is on their board, what they stand for, and they need to be aware that they can apply to be on, and vote on who is on, the board.
What better way to differentiate yourself from the profit driven, stockholder-pleasing banks than to make your members aware of, and encourage their participation with, your board of directors.
How are you getting the word out and encouraging your members to be involved with your board?