We all know that social media is here to stay, but that's because we are in the middle of it, watching it grow. After my presentation on Tuesday, the VP's first comment was, "Is this whole thing just a passing fad?"
It's easy for me to just say, "no, its here to stay", but its hard to prove that to somebody who is disconnected from all the user created goodness out there on the web. So now I'm on the hunt for research that proves social media is on its way up...and staying there.
I just wanted to share a few articles and sites that, I feel, help illustrate the importance and lasting appeal of social media.
Entertainment Industry Proclaims Social Media not a Fad
If anybody has some interesting links, I'd love to check them out! Sorry if this post is a bit of a tangent, It's Friday and I've got a couple of big posts in the works for next week.