Here are a few highlights.
This is our time to shine.
Community is not just a business to business thing, its between individual people.
Word of mouth is what worked for credit unions at first. The internet has enabled the spread of word of mouth in a big way.
Mass media has never really worked very well for credit unions.
Facebook has 100 million members.
Facebook would be the 12th largest country in the world if it were a physical country.
The traditional view of marketing is that the CU is in the center of the universe and we are sending out messages at them.
The networked word shows that those members are all connected in some way or another socially.
If we can engage in two way communication, we can become a part of that social network.
"56% of Americans fell a strong connection and better served by a company that is involved in social media."
The relationships that could be formed between front line and member via social media (if it were unblocked) could be much more powerful than marketing messages injected into the social media venue.
7 points of a successfully engaged community:
- Have a common bond or purpose
- Make them the rock stars
- Give them a voice
- Make it easy
- Its alive (there are people behind the pages)
- Make it easy to refer a friend
- Merge online and offline communities and activities
well folks, that's all for the traditional sessions for the day. I'll be updating during the Idea eXchange sessions as I get the chance.